A replication and extension of the Dickson and Sawyer price-awareness study
- 1 January 1994
- journal article
- Published by Springer Science and Business Media LLC in Marketing Letters
- Vol. 5 (1), 31-42
- https://doi.org/10.1007/bf00993956
Abstract
No abstract availableKeywords
This publication has 4 references indexed in Scilit:
- Relationship Quality in Services Selling: An Interpersonal Influence PerspectiveJournal of Marketing, 1990
- The Price Knowledge and Search of Supermarket ShoppersJournal of Marketing, 1990
- Promotion Signal: Proxy for a Price Cut?Journal of Consumer Research, 1990
- Sales promotion: The long and the short of itMarketing Letters, 1989