Rankings
Publications
Sources
Publishers
Scholars
Organizations
About
Login
Register
Home
Publications
The Sources of Innovation
Home
Publications
The Sources of Innovation
The Sources of Innovation
MB
Mukesh Bhargava
Mukesh Bhargava
EH
Eric von Hipple
Eric von Hipple
Publisher Website
Google Scholar
Cite
Download
Share
Download
1 November 1993
journal article
Published by
JSTOR
in
Journal of Marketing Research
Vol. 30
(4)
,
528
https://doi.org/10.2307/3172698
Abstract
No abstract available
Keywords
SOURCES OF INNOVATION
Cited by 2 articles