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Information Processing from Advertisements: Toward an Integrative Framework
Home
Publications
Information Processing from Advertisements: Toward an Integrative Framework
Information Processing from Advertisements: Toward an Integrative Framework
DM
Deborah J. Maclnnis
Deborah J. Maclnnis
BJ
Bernard J. Jaworski
Bernard J. Jaworski
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1 October 1989
journal article
Published by
SAGE Publications
in
Journal of Marketing
Vol. 53
(4)
https://doi.org/10.2307/1251376
Abstract
No abstract available
Cited by 458 articles