Quality labels and firm survival: some first empirical evidence
Open Access
- 28 September 2012
- journal article
- research article
- Published by Oxford University Press (OUP) in European Review of Agricultural Economics
- Vol. 40 (3), 413-439
- https://doi.org/10.1093/erae/jbs034
Abstract
European Union regulation on quality food products (protected designations of origin (PDO) labelling) is expected to sustain competitiveness within the agricultural sector. This paper examines the impact of this policy on the survival of cheese firms over the period 1990–2006 in France. We show that such a policy (Appellation d'Origine Controlée) reduces exiting risk for smaller firms. However, smaller firms still have a lower survival rate compared with larger ones that cannot be compensated by the quality label effect.Keywords
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