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Understanding Organizational Buying Behavior to Secure Sponsorship
Home
Publications
Understanding Organizational Buying Behavior to Secure Sponsorship
Understanding Organizational Buying Behavior to Secure Sponsorship
KW
Kelly A. Weppler
Kelly A. Weppler
RM
Ronald E. McCarville
Ronald E. McCarville
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1 September 1995
journal article
Published by
Cognizant, LLC
in
Festival Management and Event Tourism
Vol. 2
(3)
,
139-148
https://doi.org/10.3727/106527095792315594
Abstract
No abstract available
Keywords
SECURE SPONSORSHIP
BUYING BEHAVIOR
UNDERSTANDING ORGANIZATIONAL BUYING
Cited by 8 articles