Abstract
Russia–EU relations have often been presented in terms of a normative gap, with the EU appearing as a normative and Russia as a non-normative actor. This article critically analyses this ‘normative argument’ which sees this gap as the cause of tensions. Pleading for a less dichotomous approach to norms and interests, it challenges the normative argument on the basis of the assumed congruence between the norm-driven input and norm-promoting output of European foreign policy. As an alternative, the article explores how the normative agenda in Eastern Europe serves instrumental purposes. Selective norm promotion has the potential to change the hierarchy of identities among post-Soviet states.