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The Globalization of Social Media: Consumer Relationships with Brands Evolve in the Digital Space
Home
Publications
The Globalization of Social Media: Consumer Relationships with Brands Evolve in the Digital Space
The Globalization of Social Media: Consumer Relationships with Brands Evolve in the Digital Space
GH
Graeme Hutton
Graeme Hutton
MF
Maggie Fosdick
Maggie Fosdick
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1 December 2011
journal article
Published by
WARC Limited
in
Journal of Advertising Research
Vol. 51
(4)
https://doi.org/10.2501/jar-51-4-564-570
Abstract
No abstract available
Keywords
SOCIAL MEDIA
BRANDS EVOLVE
CONSUMER RELATIONSHIPS
DIGITAL SPACE
GLOBALIZATION OF SOCIAL
Cited by 60 articles