Children's Responses to Repetitive Television Commercials

1 March 1980

journal article
Published by Oxford University Press (OUP) in Journal of Consumer Research

Vol. 6 (4), 421-424
https://doi.org/10.1086/208785

Abstract

Gerald J. Gorn, Marvin E. Goldberg; Children's Responses to Repetitive Television Commercials, Journal of Consumer Research, Volume 6, Issue 4, 1 March 1980, P

Keywords

JOURNAL
CONSUMER RESEARCH
MARCH
REPETITIVE
CHILDREN'S
GOLDBERG
MARVIN
GORN
COMMERCIALS GERALD

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