Enhancing functional and organizational performance via strategic consensus and commitment
- 1 December 1996
- journal article
- research article
- Published by Taylor & Francis Ltd in Journal of Strategic Marketing
- Vol. 4 (4), 193-205
- https://doi.org/10.1080/09652549600000004
Abstract
(1996). Enhancing functional and organizational performance via strategic consensus and commitment. Journal of Strategic Marketing: Vol. 4, No. 4, pp. 193-205.Keywords
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