Bank Selection Criteria Employed by MBA Students in Delhi: An Empirical Analysis

Abstract

This paper presents the factor influencing the choice criteria in respect of selecting a bank by MBA students. In particular, it finds those criteria, which have become significantly important in motivating the choice. A quantitative methodology, using responses given by three hundred and twelve students, is employed in the analysis. Findings show that reliability is a significant choice criterion, which includes employee’s courtesy, parking facility, loyalty programs, brand name, security system and low charges with the bank. Other factors, which have also increased in importance are the responsiveness, value added services and convenience. Assurance factors, such as speedy services, good rate of interest and zero balance account facility are also significant in importance in motivating choice of a bank.