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International Product Rollout:
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International Product Rollout:
International Product Rollout:
PH
Paul A. Herbig
Paul A. Herbig
HK
Hugh E. Kramer
Hugh E. Kramer
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17 March 1992
journal article
Published by
Informa UK Limited
in
Journal of International Consumer Marketing
Vol. 4
(1-2)
,
59-90
https://doi.org/10.1300/j046v04n01_04
Abstract
No abstract available
Keywords
INTERNATIONAL PRODUCT
INTERNATIONALLY
MARKETING
PRODUCT ROLLOUT
GLOBAL AGE
SURVIVE
CULTURAL
INTERNATIONAL COMPETITION
Cited by 3 articles