The paper deals with linguocultural values (the supreme guidelines of behavior expressed in communication) in a narrative aspect on the material of fairy-tales, parables, jokes and fiction texts. The correlation of subject plots and norms of worldview is discussed. I argue that there is logic in motifs succession and that narrative types considerably determine such guidelines. In fairy-tales behavioral norms mostly consist in everyday utilitarian and moral prescriptions concerning adversities, prohibitions, intelligence manifestation, courage, generosity, etc. The objective of parables is to make people think over the major issues of reason for being and to consider various ways of approaching wisdom as the main value of dignified people who can take responsible actions and empathize with others. Jokes are used to critically expose various absurdities and hence to affirm committal to reasonable behavior integrated with self-control. Fiction text subject plots are predominantly concerned with choices people have to take in their life, thus the norms of behavior orient us to make efforts in pursuit of the objectives we design, but at the same time these norms restrict our opportunities and compel us to comprehend the limits of our existence.