Examination of export constraints affecting the export performance of the Indian sports goods industry

Abstract

Despite the benefits derived from exporting in the increasingly globalised market, firms, specifically smaller ones, face numerous barriers to exporting. This paper offers an analysis of export development barriers faced by firms in the Indian setting. This research is a census study conducted on the sporting goods exporters based in the Northern state of Punjab, using personal interviews. The results of the empirical findings suggest that the exporters face constraints classified into financial (availability and cost of finance), marketing (export marketing, export packaging and creativity), technological (related to access and quality management) and inputs (availability of skilled labour and raw materials). Subsequently, conclusions and implications are derived for policy makers and export managers.