Complementarity in Consumption of News Types Across Traditional and New Media
Top Cited Papers
- 1 March 2004
- journal article
- research article
- Published by Taylor & Francis Ltd in Journal of Broadcasting & Electronic Media
- Vol. 48 (1), 41-60
- https://doi.org/10.1207/s15506878jobem4801_3
Abstract
A substantive body of research on the relationship between traditional and new media builds upon the competition-based displacement theory, based on the argument that media types compete with each other for resources. This paper takes an alternative approach and suggests the idea of media complementarity. Media complementarity implies a congruence between the consumption of online and traditional media within a specific content domain. The results demonstrate support for media complementarity/ with users of online news in a specific content area also being more likely to seek out news in the same area from traditional media outlets.This publication has 18 references indexed in Scilit:
- Displacement Effects of Online Media in the Socio-Technical Contexts of HouseholdsJournal of Broadcasting & Electronic Media, 2000
- The Gratification Niches of Personal E-mail and the TelephoneCommunication Research, 2000
- Learning about Politics from the Mass MediaPolitical Communication, 1997
- Origins of Media ExposureCommunication Research, 1997
- College students’ news gratifications, media use, and current events knowledgeJournal of Broadcasting & Electronic Media, 1997
- Social Impact ResearchSocial Science Computer Review, 1997
- Television and Leisure Time: A New ScenarioJournal of Communication, 1981
- Does aggression cause a preference for viewing media violence?Journal of Personality and Social Psychology, 1979
- Television Violence and Violent BehaviorSocial Forces, 1975
- Political Orientation and Music Preferences Among College StudentsPublic Opinion Quarterly, 1974