Heuristic processing can bias systematic processing: Effects of source credibility, argument ambiguity, and task importance on attitude judgment.
- 1 January 1994
- journal article
- Published by American Psychological Association (APA) in Journal of Personality and Social Psychology
- Vol. 66 (3), 460-473
- https://doi.org/10.1037//0022-3514.66.3.460