Integrating Social Media Into Existing Work Environments
- 17 March 2009
- journal article
- research article
- Published by SAGE Publications in Journal of Business and Technical Communication
- Vol. 23 (3), 350-371
- https://doi.org/10.1177/1050651909333260
Abstract
This article offers an example case of technical communicators integrating the social bookmarking site Delicious into existing work environments. Using activity theory to present conceptual foundations and concrete steps for integrating the functionalities of social media, the article builds on research within technical communication that argues for professional communicators to participate more fully in the design of communication systems and software. By examining the use of add-ons and tools created for Delicious, and the customized use of Rich Site Syndication (RSS) feeds that the site publishes, the author argues for addressing the context-sensitive needs of project teams by integrating the functionality of social media applications generally and repurposing their user-generated data.Keywords
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