Using Twitter for breast cancer prevention: an analysis of breast cancer awareness month
Open Access
- 29 October 2013
- journal article
- Published by Springer Science and Business Media LLC in BMC Cancer
- Vol. 13 (1), 508
- https://doi.org/10.1186/1471-2407-13-508
Abstract
One in eight women will develop breast cancer in her lifetime. The best-known awareness event is breast cancer awareness month (BCAM). BCAM month outreach efforts have been associated with increased media coverage, screening mammography and online information searching. Traditional mass media coverage has been enhanced by social media. However, there is a dearth of literature about how social media is used during awareness-related events. The purpose of this research was to understand how Twitter is being used during BCAM.This publication has 26 references indexed in Scilit:
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