An experimental study of relationships between attitudes, brand preference, and choice
- 1 November 1972
- journal article
- research article
- Published by Wiley in Behavioral Science
- Vol. 17 (6), 532-541
- https://doi.org/10.1002/bs.3830170604
Abstract
No abstract availableKeywords
This publication has 6 references indexed in Scilit:
- An Attitude Model for the Study of Brand PreferenceJournal of Marketing Research, 1972
- Using Laboratory Brand Preference Scales to Predict Consumer Brand PurchasesManagement Science, 1971
- Television Show Preference: Application of a Choice ModelJournal of Marketing Research, 1971
- Computer program abstractsBehavioral Science, 1967
- A New Approach to Consumer TheoryJournal of Political Economy, 1966
- A Theory of Cognitive DissonancePublished by Walter de Gruyter GmbH ,1957