The Relative Influence of Published Teaching Evaluations and Other Instructor Attributes on Course Choice
- 1 April 2004
- journal article
- other
- Published by SAGE Publications in Journal of Marketing Education
- Vol. 26 (1), 17-30
- https://doi.org/10.1177/0273475303258276
Abstract
One hundred and twenty-seven undergraduate business majors at a regional northwestern university completed a series of hypothetical choice tasks in which they were asked to choose between two courses that varied with respect to the instructor’s course evaluations, grading leniency, the course’s worth/usefulness, and the assigned workload. Data analysis revealed that while evaluations exert a significant influence on choice, course worth and grading leniency are the most important determinants of course choice. Share of preference simulations indicated that students are twice as likely to choose a course with an instructor who receives excellent, as opposed to average, course evaluations, all else being equal. However, students are willing to put up with poor course evaluations or a heavy workload if they believe that they will gain a great deal of useful knowledge. The article concludes with a call for more research on the decision process relating to course choice.Keywords
This publication has 1 reference indexed in Scilit:
- Multidimensional Students' Evaluations of Teaching EffectivenessThe Journal of Higher Education, 1993