Socially Responsible Consumers: Profile and Implications for Public Policy
- 1 December 1984
- journal article
- Published by SAGE Publications in Journal of Macromarketing
- Vol. 4 (2), 18-39
- https://doi.org/10.1177/027614678400400203
Abstract
Socially responsible consumption is an important prerequisite to successful voluntary conservation programs. This article reviews past research describing the socially responsible consumer and provides a more comprehensive profile of these consumers. Implications for the formation of public policy are discussed.Keywords
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