The role of importance, novelty, and plausibility in producing belief change
- 1 December 1987
- journal article
- research article
- Published by Taylor & Francis Ltd in Communication Monographs
- Vol. 54 (4), 436-442
- https://doi.org/10.1080/03637758709390243
Abstract
This study investigated the role of importance, novelty, and plausibility of message information in producing belief change. Participants in the study were 224 university students who read messages that were either high or low in importance, novelty, and plausibility. The results demonstrated that significant belief change only occurred when message information was high in importance, novelty, and plausibility.Keywords
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