Abstract
There are approximately 40 million Latinos living in the United States, which represents 13.7% of the U.S. population. Despite the growing attention the newly titled largest minority group has yielded, there is still a large question of whether this community can translate demographics into political influence. This study attempts to add to this literature by testing dominant theories of political participation in conjunction with the concept of group consciousness utilizing the 1999 Kaiser/Post National Survey of Latinos. Through the use of measures for all dimensions of group consciousness across multiple Latino subgroups, this analysis helps to clarify the role of group consciousness in Latino political behavior. Through an examination of the relationship between group consciousness and political participation across both voting and Latino-specific activities, this study suggests that group consciousness is more meaningful in the context of political activities that are directly tied to the Latino community.