Abstract
The value of fiction for public sociology and within qualitative research is well established. However, questions about process remain. Drawing from three contemporary projects – a novel, a series of short stories, and a collection of micro-fiction – this article focuses methodological attention on how sociological imagination may be crafted in and with fiction. In particular I discuss the poetics and aesthetic form of a story: the language, mode of storytelling and voice(s) with which a story is told; and the imagery and sensory qualities which bring a story-world to life. By bringing conceptual considerations together with practical concerns, this article aims to extend the considerable body of work on the value of fiction for the production and dissemination of social research.