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Product Performance and Consumer Satisfaction: A New Concept
Home
Publications
Product Performance and Consumer Satisfaction: A New Concept
Product Performance and Consumer Satisfaction: A New Concept
JS
John E. Swan
John E. Swan
LC
Linda Jones Combs
Linda Jones Combs
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1 April 1976
journal article
Published by
SAGE Publications
in
Journal of Marketing
Vol. 40
(2)
https://doi.org/10.2307/1251003
Abstract
No abstract available
Cited by 304 articles