The effects of social media opinion leaders’ recommendations on followers’ intention to buy
Open Access
- 1 January 2018
- journal article
- research article
- Published by FECAP Fundacao Escola de Comercio Alvares in Review of Business Management
- Vol. 20 (1), 57-73
- https://doi.org/10.7819/rbgn.v20i1.3678
Abstract
The effects of social media opinion leaders’ recommendations on followers’ intention to buyKeywords
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