Relationship marketing: The strategy continuum
- 1 September 1995
- journal article
- Published by Springer Science and Business Media LLC in Journal of the Academy of Marketing Science
- Vol. 23 (4), 252-254
- https://doi.org/10.1007/bf02893863
Abstract
No abstract availableKeywords
This publication has 3 references indexed in Scilit:
- Building a new academic field—The case of services marketingJournal of Retailing, 1993
- The new marketing—Developing long-term interactive relationshipsLong Range Planning, 1987
- A Service‐Orientated Approach to Marketing of ServicesEuropean Journal of Marketing, 1978