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Cultivating Service Brand Equity
Home
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Cultivating Service Brand Equity
Cultivating Service Brand Equity
LB
Leonard L. Berry
Leonard L. Berry
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1 January 2000
journal article
Published by
Springer Science and Business Media LLC
in
Journal of the Academy of Marketing Science
Vol. 28
(1)
,
128-137
https://doi.org/10.1177/0092070300281012
Abstract
No abstract available
Keywords
BRAND EQUITY
Cited by 958 articles