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Marketing Professional Services
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Philip Kotler
Philip Kotler
RC
Richard A. Connor
Richard A. Connor
JR
Jr.
Jr.
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1 January 1977
journal article
Published by
SAGE Publications
in
Journal of Marketing
Vol. 41
(1)
,
71
https://doi.org/10.2307/1250494
Abstract
No abstract available
Cited by 55 articles