YouTube usage by Spanish tourist destinations as a tool to communicate their identities and brands
- 6 March 2017
- journal article
- research article
- Published by Springer Science and Business Media LLC in Journal of Brand Management
- Vol. 24 (3), 211-229
- https://doi.org/10.1057/s41262-017-0031-y
Abstract
No abstract availableFunding Information
- Ministerio de Economía y Competitividad (CSO2012-34824)
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