Angola Coffee — or the Confrontation of an Organization with Changing Values in Its Environment

Abstract

A dramatic case description of events in a Dutch company which is put under pressure to change its policy illustrates how managerial behaviour is subject to the prevailing climate of opinion in society. The clash of interests both inside and outside the organiza tion and the mobilization of consumer opinion by external pressure groups compelled management to revise its policy position. The case is analysed from the point of view of the value systems of various actors inside and outside the company, and of the cultural specificity of the Dutch environment in which it took place. It is also considered as an example of 'garbage can' decision-making. Its consequences are explored for the management of both business corporations and civic action groups.