The Fortune Corporate 'Reputation' Index: Reputation for What?
- 1 April 1994
- journal article
- Published by SAGE Publications in Journal of Management
- Vol. 20 (1), 1-14
- https://doi.org/10.1177/014920639402000101
Abstract
This study examines competing measurement models of the Fortune reputation data and argues that, for research purposes, its usefullness is limited to measuring the extent to which a firm is perceived as striving for financial goals. The generalizability of this conclusion is evaluated and past research studies purporting to have measured other constructs (e.g., social responsibility, quality, stakeholder orientation ) are revisited.Keywords
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