Respondent Selection in a Telephone Survey: A Comparison of Three Techniques
Open Access
- 1 August 1982
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Research
- Vol. 19 (3), 381-385
- https://doi.org/10.1177/002224378201900312
Abstract
Random selection of eligible persons within households typically is done by procedures developed by Kish or by Troldahl-Carter-Bryant. These procedures require different tasks from respondent and interviewer. The differences have been thought to affect cooperation rates and/or respondent/household characteristics. The authors examine the Kish procedure and two versions of the Troldahl-Carter-Bryant procedure and conclude that Kish and one version of Troldahl-Carter-Bryant are the preferred methods.Keywords
This publication has 3 references indexed in Scilit:
- Respondent Selection in a Time of Changing Household CompositionJournal of Marketing Research, 1975
- Random Selection of Respondents within Households in Phone SurveysJournal of Marketing Research, 1964
- A Procedure for Objective Respondent Selection within the HouseholdJournal of the American Statistical Association, 1949