Marketing Education in the 1990s: A Dean’s Retrospective and Prospective View

Abstract

B-schools are entering an era characterized by constrained budgets, pressures for increased productivity, and increased regulation and oversight. The responses are varied but typically reflect the application of such corporate sector concepts as reengineering, benchmarking, learning alliances, and partnerships. Other responses include an acceleration in distance learning programs, technology investments to accelerate faculty productivity, restructuring of programs in the context of mission driven accreditation, and efforts to reduce the cost and amount of time needed to complete a degree. Faculty, in the face of such initiatives, must have assurance that quality remains supreme and that every action taken is supportive of the College’s mission statement.