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The Relationship between Perceived and Objective Price-Quality
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Publications
The Relationship between Perceived and Objective Price-Quality
The Relationship between Perceived and Objective Price-Quality
DL
Donald R. Lichtenstein
Donald R. Lichtenstein
SB
Scot Burton
Scot Burton
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1 November 1989
journal article
Published by
JSTOR
in
Journal of Marketing Research
Vol. 26
(4)
,
429
https://doi.org/10.2307/3172763
Abstract
No abstract available
Cited by 131 articles