Heterogeneity and purchase event feedback in choice models: An empirical analysis with implications for model building
Open Access
- 30 September 1999
- journal article
- Published by Elsevier BV in International Journal of Research in Marketing
- Vol. 16 (3), 177-198
- https://doi.org/10.1016/s0167-8116(99)00010-5
Abstract
No abstract availableKeywords
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