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Direct Observation of Purchasing Behavior
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Direct Observation of Purchasing Behavior
Direct Observation of Purchasing Behavior
WW
William D. Wells
William D. Wells
LS
Leonard A. Lo Sciuto
Leonard A. Lo Sciuto
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1 August 1966
journal article
Published by
JSTOR
in
Journal of Marketing Research
Vol. 3
(3)
,
227
https://doi.org/10.2307/3149897
Abstract
No abstract available
Cited by 64 articles