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On the Measurement of Purchase Data: Surveys versus Purchase Diaries
Home
Publications
On the Measurement of Purchase Data: Surveys versus Purchase Diaries
On the Measurement of Purchase Data: Surveys versus Purchase Diaries
YW
Yoram Wind
Yoram Wind
DL
David Lerner
David Lerner
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1 February 1979
journal article
Published by
JSTOR
in
Journal of Marketing Research
Vol. 16
(1)
,
39
https://doi.org/10.2307/3150872
Abstract
No abstract available
Cited by 46 articles