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Economic Aspects of Advertising: A Survey
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Economic Aspects of Advertising: A Survey
Economic Aspects of Advertising: A Survey
PD
Peter Doyle
Peter Doyle
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1 September 1968
journal article
Published by
Oxford University Press (OUP)
in
The Economic Journal
Vol. 78
(311)
,
570
https://doi.org/10.2307/2229384
Abstract
No abstract available
Keywords
SURVEY
ECONOMIC ASPECTS OF ADVERTISING
Cited by 22 articles