Relationship marketing and brand involvement of professionals through web-enhanced brand communities: the case of Coloplast
- 30 April 2005
- journal article
- Published by Elsevier BV in Industrial Marketing Management
- Vol. 34 (3), 285-297
- https://doi.org/10.1016/j.indmarman.2004.07.007
Abstract
No abstract availableKeywords
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