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Evaluating the Measurement Validity of Lifestyle Typologies with Qualitative Measures and Multiplicative Factoring
Home
Publications
Evaluating the Measurement Validity of Lifestyle Typologies with Qualitative Measures and Multiplicative Factoring
Evaluating the Measurement Validity of Lifestyle Typologies with Qualitative Measures and Multiplicative Factoring
JL
John L. Lastovicka
John L. Lastovicka
JM
John P. Murry
John P. Murry
EJ
Erich A. Joachimsthaler
Erich A. Joachimsthaler
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1 February 1990
journal article
Published by
JSTOR
in
Journal of Marketing Research
Vol. 27
(1)
,
11
https://doi.org/10.2307/3172547
Abstract
No abstract available
Keywords
MEASUREMENT VALIDITY
LIFESTYLE TYPOLOGIES
QUALITATIVE MEASURES
MULTIPLICATIVE FACTORING
Cited by 28 articles