The ‘Gen Zeds’ are female Emirati students in their early twenties at Zayed University who oscillate between the traditional Islamic culture of their families, and the highly mediated global culture they experience at university and on the Inter-net. These students come almost entirely from prosperous families. On graduation, they are expected to assume leadership positions in the United Arab Emirates – a country in transition – despite living in a society that recently has not permitted women roles beyond that of mother and homemaker. This article considers whether the lessons and experiences they encounter at university – and their intense exposure to a technology-mediated world – will equip them for life in a society radically different from that of their mothers, and whether their ‘still small voices’ will be heard in a new technology economy.<br /