Leveraging Family-Based Brand Identity to Enhance Firm Competitiveness and Performance in Family Businesses
- 1 July 2008
- journal article
- conference paper
- Published by Taylor & Francis Ltd in Journal of Small Business Management
- Vol. 46 (3), 351-371
- https://doi.org/10.1111/j.1540-627x.2008.00248.x
Abstract
No abstract availableKeywords
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