Reputation Repair at the Expense of Providing Instructing and Adjusting Information Following Crises
- 4 July 2011
- journal article
- research article
- Published by Taylor & Francis Ltd in International Journal of Strategic Communication
- Vol. 5 (3), 183-199
- https://doi.org/10.1080/1553118x.2011.566903
Abstract
Quantitative content analysis of 51 articles published in crisis communication literature in public relations indicates both a prevalent focus on image restoration or reputation management in the crisis responses analyzed in more than 18 years of research and a relative neglect of instructing and adjusting information in subsequent recommendations. This research makes insightful crisis response recommendations regarding consideration of organizational type involved in a crisis (government, corporation, or individual) and targeting active publics when selecting crisis responses.Keywords
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