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Individual Differences in Search Behavior for a Nondurable
Home
Publications
Individual Differences in Search Behavior for a Nondurable
Individual Differences in Search Behavior for a Nondurable
WM
William L. Moore
William L. Moore
DL
Donald R. Lehmann
Donald R. Lehmann
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1 December 1980
journal article
Published by
Oxford University Press (OUP)
in
Journal of Consumer Research
Vol. 7
(3)
,
296-307
https://doi.org/10.1086/208817
Abstract
Subjects acquired information on, chose, and consumed one of five health breads once a week for six weeks. The effects of individual differences on i
Keywords
INDIVIDUAL DIFFERENCES
PACKAGE INFORMATION
EXTERNAL SEARCH
BEHAVIOR
STYLE
CHOSE
NONDURABLE
WEEK FOR SIX
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Open Access
Cited by 228 articles