Taking Stock: Issues from the Literature on Validity and Reliability in Qualitative Research
Open Access
- 1 January 1991
- journal article
- research article
- Published by SAGE Publications in Market Research Society Journal
- Vol. 33 (1), 1-11
- https://doi.org/10.1177/147078539103300101
Abstract
No abstract availableThis publication has 4 references indexed in Scilit:
- CONDUCTING FOCUS GROUPS — A GUIDE FOR FIRST‐TIME USERSMarketing Intelligence & Planning, 1988
- Reliability and Validity in Qualitative ResearchPublished by SAGE Publications ,1986
- Focus Groups and the Nature of Qualitative Marketing ResearchJournal of Marketing Research, 1977
- Focus Groups and the Nature of Qualitative Marketing ResearchJournal of Marketing Research, 1977