An overview of the first 21 years of research in the International Marketing Review, 1983‐2003
- 1 August 2005
- journal article
- Published by Emerald in International Marketing Review
- Vol. 22 (4), 391-398
- https://doi.org/10.1108/02651330510608424
Abstract
Purpose: The purpose of this article is to summarize the output and content of International Marketing Review (IMR) during its first 21 years.Design/methodology/approach: The output of IMR is first analysed to measure its stability and maturity. The focus is then shifted to the content of articles published in IMR, followed by a detailed analysis of authorship.Findings: In terms of output, IMR exhibits the characteristics of a stable and mature journal. Articles cover a wide range of topics within the international marketing domain. Authorship analysis reveals that the top contributors to IMR are also the top contributors to other high‐ranking marketing journals. IMR has become a leading journal in the field.Practical implications: To maintain its competitive edge, IMR must continue to identify, define, and shape research developments in international marketing.Originality/value: A first analysis of the content of the first 21 years of IMR.Keywords
This publication has 9 references indexed in Scilit:
- From the Editor in ChiefJournal of International Marketing, 2003
- From the Editor in ChiefJournal of International Marketing, 2003
- The Impact of the Academy of Marketing Science on Marketing Scholarship: An Analysis of the Research Published in JAMSJournal of the Academy of Marketing Science, 1996
- An Analysis of Twenty-Five Years of Research in the Journal of International Business StudiesJournal of International Business Studies, 1994
- "Mainstream" Public Administration over Time: A Topical Content Analysis of Public Administration ReviewPublic Administration Review, 1994
- An Analysis of Significant Contributions to the International Business LiteratureJournal of International Business Studies, 1991
- Trends in Advertising Research: A Look at the Content of Marketing-Oriented Journals from 1976 to 1985Journal of Advertising, 1988
- Most Frequent Contributors to the Finance LiteratureFinancial Management, 1988
- Trends in Consumer Behavior Literature: A Content AnalysisJournal of Consumer Research, 1984