What evokes the brand or store? Consumer research on accessibility theory applied to modeling primary choice
- 31 May 1997
- journal article
- Published by Elsevier BV in International Journal of Research in Marketing
- Vol. 14 (2), 125-145
- https://doi.org/10.1016/s0167-8116(96)00037-7
Abstract
No abstract availableThis publication has 16 references indexed in Scilit:
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