A model of teleported texts (with reference to aboriginal television)

Abstract

Now that some Aboriginal media organizations in Australia are seeking licenses for television broadcasting—or rather “narrow‐casting"—they are calling into serious question many assumptions about audience needs, professional quality, the relation of local interests to national goals, and even the design of questionnaires to evaluate these phenomena. A hermeneutic model is applied in this paper, to analyze various kinds of texts. Cultural separatism or its alternative, absorption into the dominant Euro‐American television culture, are broached; and new boundaries between producer and audience have to be drawn to accommodate what Central Australian Aborigines are doing with their television programming.