A Text Mining-Based Review of Cause-Related Marketing Literature
- 25 March 2015
- journal article
- review article
- Published by Springer Science and Business Media LLC in Journal of Business Ethics
- Vol. 139 (1), 111-128
- https://doi.org/10.1007/s10551-015-2622-4
Abstract
No abstract availableThis publication has 99 references indexed in Scilit:
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