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Canonical Analysis of Relations between Socioeconomic Risk and Personal Influence in Purchase Decisions
Home
Publications
Canonical Analysis of Relations between Socioeconomic Risk and Personal Influence in Purchase Decisions
Canonical Analysis of Relations between Socioeconomic Risk and Personal Influence in Purchase Decisions
MP
Michael Perry
Michael Perry
BH
B. Curtis Hamm
B. Curtis Hamm
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1 August 1969
journal article
Published by
JSTOR
in
Journal of Marketing Research
Vol. 6
(3)
,
351
https://doi.org/10.2307/3150142
Abstract
No abstract available
Keywords
CANONICAL ANALYSIS
SOCIOECONOMIC RISK
PERSONAL INFLUENCE
PURCHASE DECISIONS
ANALYSIS OF RELATIONS
RISK AND PERSONAL
INFLUENCE IN PURCHASE
Cited by 63 articles